Networking isn’t just about exchanging business cards at events or adding connections on LinkedIn; ​​ at its core, networking is about building relationships, fostering connections, and creating opportunities for growth and collaboration. In today’s interconnected world, mastering the art of networking can be an essential for professional success and whether you’re a seasoned executive, an aspiring entrepreneur, or a recent graduate entering the workforce working on skills that lead to it becoming second nature are key in advancing your career.


Authenticity is more than just a buzzword; it’s the key to building genuine connections that withstand the test of time. Authentic networking involves being true to yourself, expressing your personality, values, and passions, and forging connections based on mutual respect and understanding. When you approach networking with authenticity, you create an environment where people feel comfortable being themselves, fostering trust and rapport in the process. Just remember if relationships are formed through networking you want to collaborate with people who understand the real you, and vice versa.

Find Common Ground

One of the most effective ways to connect with others is to find common ground. Shared experiences, interests, or goals provide a natural starting point for conversations and help establish a sense of understanding. Whether it’s bonding over a shared love for a particular industry niche, a mutual admiration for a leader, or a common challenge faced in your respective careers, identifying common ground lays the foundation for deeper, more meaningful connections.

Using Online Platforms

In today’s digital age, online platforms offer a wealth of  networking opportunities and relationship building. I’m sure we’re all aware that LinkedIn, in particular, has emerged as the go-to platform for professional networking, allowing users to showcase their skills, experiences, and achievements, connect with industry peers, and access a wealth of resources and insights. However, effective networking extends beyond simply accumulating connections; it involves actively engaging with your network, participating in discussions, sharing valuable content, and initiating meaningful conversations. 

Maximise Networking Events

Attending networking events can be intimidating, but with the right approach, they can be invaluable opportunities to expand your professional circle. Whether it’s a conference, industry meetup, or virtual networking session, networking events provide a platform for exchanging ideas, learning from industry experts, and forging new connections. To make the most of these events, come prepared with a clear objective or insights you may wish to gain, be open to fresh encounters, and focus on genuinely getting to know and understand people rather than simply trading business cards all day long. 

Follow up and Stay Engaged

Building a network is not a one-time event; it’s an ongoing process that requires consistent effort and energy. Stay engaged with your contacts by regularly reaching out, sharing updates, and offering support. Schedule coffee meetings, attend virtual meetups, and participate in online discussions to maintain visibility and strengthen your connections. By investing time and energy into nurturing your relationships, you’ll foster a network that continues to grow and evolve alongside your career. And remember following up is a key stage in the success of networking, after meeting someone, pop them a personalised message to reinforce your newfound connection.  Follow-up communications not only help maintain momentum but also lay the groundwork for future interactions and collaborations.

Have Patience 

Building a strong network takes time, patience, and persistence. Don’t expect overnight results or immediate gratification; instead, view networking as a long-term investment in your personal and professional growth. Embrace setbacks and rejection as opportunities for learning and growth, and keep moving forward with determination and resilience. By staying focused on your goals and consistently investing in building meaningful relationships, you’ll reap the rewards of a robust and supportive network that enriches every aspect of your career journey.



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